The Roasted Shallot is a local Phoenix food truck. TRS sets the standard of what equals “good” food by creating clean, sustainable, gourmet dishes using local sourcing methods. I partnered my hand-lettered typography with a simple illustration of a shallot to create an eye-catching and inviting logo. We wanted the food truck branding to be hip and trendy but still have a gourmet bistro feel. I designed the decals for the [original] food truck, business card, letterhead, menu, website. I also shot all the photography used on the website.