While working as a Senior Designer for Eminent SEO, I worked on a project called HK Culture. HKC is a fan website dedicated to all things Hello Kitty. The initial fan website design had been in place for years but it really needed a facelift. My roles on this project were User Experience, Wireframes, and Art Direction of the designs. Since this is also an Amazon affiliate shopping site, there is a heavy concentration on the functionality of the shop page. On the About page, I made the decision to use a tab feature. This creates interactivity, all while learning more about Hello Kitty and her Family.